When talking to entrepreneurs at the very early stages of their companies, I’ve noticed that there’s a tendency to give a fairly long product roadmap. “And then we’ll add this. And then this. And then this.” That type of thing.
And I think that’s fine; it’s good to be thinking ahead, and it’s even better to have a vision for where you want the product to go. But it’s just as important to be realistic. And the likelihood of things going exactly to plan from day one is basically zero.
But that’s all obvious. What may not be so obvious is what happens when a product actually hits, takes off, and establishes itself. Because it feels like there’s a trend emerging here, at least in the world of apps, that is worth noting.
Cold War strategy was filled with oxymorons like “limited nuclear war,” but the backpack nuke was perhaps the most darkly comic manifestation of an age struggling to deal with the all-too-real prospect of Armageddon. The SADM was a case of life imitating satire. After all, much like Slim Pickens1 in the iconic finale of Dr. Strangelove, American soldiers would strap on atomic bombs and jump out of airplanes as part of the opening act of World War III.