The researchers claim that they have proved that “emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness.” The effect was slight, but imposed on a very large population, so it’s possible the effects were consequential to some people.

I think, first off, the study is reprehensible considering the lack of consent.

But, and maybe more alarming, the study had a specious hypothesis from the start.

“The researchers were studying claims that Facebook could make us feel unhappy by creating unrealistic expectations of how good life should be.”

Worse, though, they measured results by analyzing “vocabulary choices that were thought to indicate mood.”

How is that scientific at this point? Word choice was the major player in this study?



Frame from an unused take from The Shining. This alternate take of Wendy climbing the stairs of the Staff Wing was used in an American television commercial advertising The Shining upon its initial release.

The shot is interesting in that it features Wendy’s shadow with an outstretched, claw-like hand pose that is reminiscent of a similar shot in F.W. Murnau’s classic 1922 horror film, Nosferatu.

Stanley Kubrick spoke about how he deliberately wanted to avoid the iconography of traditional gothic horror film in his design of the Overlook Hotel sets. Yet, during the climax of The Shining, he seems to readily embrace classic horror film images in both shots like this as well as the later scene where Wendy discovers cobwebbed skeletons in the hotel lobby.